Innovations are the core and driver for our long-term success. We are using new technical solutions to play an active role in structuring digitalisation. The platform for this is an open workplace culture and giving our people a lot of responsibility. Our diversity and international profile help us to think outside the box and develop creative concepts. The ScoutWorx initiative ensures short decision-making paths for pilot projects – this is our way of rolling out good ideas even faster.
In 2016, 20 projects were already put into practice in a collaboration between ScoutWorx and employees. The projects included a survey of customer requirements to assess the benefits of a mobile app for car dealers. And there is a lot more in the pipeline. In 2017, we will also launch the initiative with ImmobilienScout24. We intend to provide workshop training for as many employees as possible to become startup coaches. This will empower them to develop their own ideas and the ideas of their colleagues, and realise them quickly and professionally.
“We are a digital company operating in a dynamic environment that is undergoing a continual process of change. If we are to continue on a trajectory of success, we need to transform our ideas into innovative products even more quickly. We have thought carefully about the best way of making a success of the ideas generated by our employees. The ScoutWorx initiative has created the right framework for this. When we have a good idea, we test it without embarking on an extended process of approval and we look at whether it works. If the idea is successful, we put it into practice straight away.”
Robert Martignoni, Head of New Initiatives
What are the challenges Human Resources face at Scout24?
Our business is very fast moving and the half-life of knowledge is very short. We have to deal with this situation and pass on and protect know-how efficiently. This means that we have to implement new formats for career training and increasingly learn on-the-job so that we are fast and geared up for the latest scenario. Particularly in light of these framework conditions, we need to continuously modify and optimise our work processes.
What is the meaning of a learning organisation as far as you are concerned?
We are establishing a new learning culture throughout the company by promoting networked working and by avoiding a silo mentality. New approaches are being adopted in talent management to promote this transformation. One example of this is our strong emphasis on assessing the individual initiative and the interdisciplinary learning capability of our employees.
How do you invest in the know-how of your employees?
We want our employees to contribute all of their skills. That’s why we are supporting their development and promoting their decision-making abilities. Managers need to engage more in coaching their teams and enabling them to learn rather than monitoring them.
We want to increase the proportion of women in development to 24 % by the end of 2017.
Diversity is a key competitive advantage as far as we are concerned because we are confident that multifaceted perspectives promote innovations in the workforce. We are therefore proud that people from 45 different nations are working at Scout24. Our aim is to continue strengthening diversity in the company – particularly in the technical areas. At the moment, for example at ImmobilienScout24 only twelve percent of our developers are women. We have defined a target to double the proportion of female developers in 2017. We want to motivate young women to enter the tech sector by organising hackathons, taking part in initiatives like Girls’Day for shaping women’s future positively and by supporting organisations like Geekettes. Moreover, our employees are the main driving force for promoting the topic of diversity inside and outside Scout24. In 2015, they set up “Diversity in Tech Community” as a dedicated vehicle to promote diversity.
is the annual career-training budget available to each employee
employees work for the Scout24 Group (total number of employees)
participants took part in Scout24 projects or projects organised by our partners to promote women in technical careers
employees are engaged in the “Diversity in Tech Community”
different nations are represented among the people working at Scout24
Our digital marketplaces ImmobilienScout24 and AutoScout24 enable us to inspire people to realise their dreams focused on real estate and cars. We always concentrate on the needs of our consumers and offer them sustainable solutions. This might be information on electromobility, fast access to barrier-free apartments or sophisticated protection of customer data. We are passionate about driving forward CSR issues on our platforms – powered by our IT know-how.
Cooperation with the Berlin Social Heroes has generated a rapid response. We have now reached more people with “step-free access” as a filter criterion than with barrier-free access. The use of the filter increased by 66 percent after the changeover. Most importantly, next year the new map search will also incorporate the Wheelmap data we integrated in the apartment description in 2016. This will provide more orientation for the future residential environment. The successful cooperation with the Berlin Social Heroes was recognised with the CSR Job Award 2015.
“When we talked to the Sozialhelden (Social Heroes), we understood why so few apartments on ImmobilienScout24 had been identified with the search attribute “barrier free”. The concept is simply associated with too many demands for the amenities in the apartment. People with a disability can often get around the height of the kitchen units. The ability to access the apartment without steps is often much more important. That’s why we changed the search attribute to “step-free”. This filter is now being used much more. We are gradually also integrating the Wheelmap data into the apartment listings. This enables people with wheelchairs, walkers or pushchairs to quickly identify how they can access an apartment, find barrier-free bus stops and go shopping without having to use steps.”
Leif Haß, Senior Product Manager
increase in the offering of hybrid and electric vehicles (new and used cars) from 2015 to 2016 at www.autoscout24.de
rise in page views for these cars
Electromobility is no longer a distant dream in the future. By 2020, the German government is planning to get around one million electric cars onto the road. We support the aim of the German government and we have facilitated a selective search for cars with an electric drive on www.autoscout24.de. This is also the case for other low-emission power units like LPG and hydrogen. We also provide information on www.autoscout24.de/auto/elektroauto/ about e-technology, charging stations and the costs of an electric car. In 2016, we completely revamped the website and set up a dedicated page for hybrid vehicles. Our consumers are now able to get an overview more quickly and find a vehicle to suit their needs.
Processing customer data is part of our business. We adopt a responsible approach to our customers’ data and protect their data against loss and abuse. Data protection and data security are therefore a fixed component of our compliance principles. We communicate these guidelines to all new employees in their introductory training sessions. One of our top priorities is to protect our consumers against fraud. We deploy a range of technical measures to achieve this objective. Our self-learning filter system identifies potentially fraudulent listings. These are then screened by a quality assurance team and deleted where necessary. Our consumers are able to report suspicious listings and prohibited content on our online platforms at any time. We also provide consumers with explanations of the latest fraud mechanisms on our website and give them tips on appropriate action.
more leads for the attribute “step-free access” compared with “barrier-free”
million were invested by Scout24 in research and development in 2016
employees received data-protection training in 2016
more hybrid and electric cars were offered on AutoScout24 compared with 2016
million revenue generated by Scout24 in 2016